Why Is Content Marketing Important for Your Business?
Content marketing is important to your business as it helps you prepare and plan for positive and cost-effective outcomes to generate website traffic and new leads. Conceptualize that you publish a blog post that reaches thousands of visitors who generate organic traffic.
If you add links to your site or product, they will also get free traffic. As long as the blog post generates traffic, you can safely presume that those links are also getting visitors.
Thus, building an evergreen knowledgebase library on your site, despite the type of your business, might be the answer to continuously flow of organic traffic.
For instance, your site propose website and mobile building services. The blog section should include articles, reports, and/or videos about the process of creating mobile apps and website and growth marketing strategies , which people can browse and learn from. This indisputable advantage reveals why, according to Curata, 74 percent companies get lead quality and quantity from content marketing.
Starting Content Marketing Campaign
The concept of content marketing is really uncomplicated. People are looking for something , so they search online with specific keywords (or phrases). Google or Bing (or any other search engines) provides the results based on those searched keywords.
Your responsibility is to make sure that your content is among the results shown on search results page based on those specific keywords.
While writing a guest post you can add link referring to your articles or even your brand or business..
The best rule is to follow while guest posting would be to include a maximum of two backlinks. This way you will not seem too promotional.
After you will get a confirmation email. You will be able to include a good author bio and add a link to your website in your bio as well. The best rule is to follow while guest posting would be to include a maximum of two backlinks. This way you will not seem too promotional.
All you need to do is share the link on your profile or with your friends & followers and if the content is well written , they will start sharing your content and will instantly create an audience. Advertising your business on social media is the fastest way to spread the word.
Facebook, Google Plus, and Twitter are well known channels that you can look to advertise your blog.
Sharing your guest post on social media also allows you to advertise yourself or business profile on that social media channels.
So, feel free to get started!