Non-tech tips every business should begin with to build their brand!
We should all be concentrating on technology to help increase sales -- the digital revolution of most forms of commerce has built more business influence than just about any other aspect. This article is not meant to discredit technology. With that said, depending too much on tech at the expense of certain basic determinants will rarely lead to the desired result of productive growth.
Here are three non-tech tips every business should begin with.
1. Start building your brand today.
Knowledge, authority and authentic content can all be created through technology, but first they must exist.Since customers pay you money, they need to realize you have something worth buying Trust and faith in any brand comes from the story that can be written through the legitimate existence of authority.
This takes a lot of time and work to build. "It took several books, a couple of TV shows and over 1,000 real estate deals to build the brand I enjoy today," says Doug Clark of UnlistedFlip.
Clark, who teaches thousands of students his approaches of real estate investing every year, may be a great example (and multi-million-dollar) of successful brand-building, but anyone can start the progress of becoming an approved expert easily by starting a blog . Blogging is a simple way to expresss your knowledge if you take into consideration the main rules of the game:
Get to know your audience
- Don't over-advertise yourself
- Create relevant content
- Keep it succinct
- Write regularly
- Include relevant links
After you begin writing, try to move your blog to a higher domain authority site that carries more trustworthiness. Then follow Clark's example by writing a book -- or two -- and target as many audiences as you can. As your expertise increases, so will the quality of your articles, books and presentations.
2. Take into consideration the feedback of your customers which can improve your business.
Sales growths come from one group of people -- your customers. Do you satisfy their desires, purposes and fulfillment level?
"If our customer satisfaction ratings drop below 4.8 out of 5, we scramble to fix the problem," says Response President Phil Smith. "Our customer support team takes thousands of calls a week, so we always know how we're doing according to the people who keep us in business." This customer-centric approach has contributed to annual sales in the nine-figure range.
Even if you use typical satisfaction surveys or the simple yet meaningful Net Promoter Score, it's important to have a ordinary , systematic source of real-time customer data. Satisfaction, trustworthiness and the intention to recommend your products/services to others are all critical ways to track.
Quantitative data can be complemented with qualitative information via customer interviews. All meaningful information should be available to your workforce so that adjusts can be made instantly.
Of course, the method of gathering and distributing customer data can be improved seriously by technology, but how frequently to ask which customers what questions should all be written first. Most important, however, is the intention to invite the feedback and the willpower to act on it.
3. Find the biggest customer difficulty first and solve it.
Too frequently , we focus all of our resources on creating something that our customer don’t need. The world will be thankful to you if you can prove that your answer to their questions is the one they actually are looking for. Most of the time your customers may not take into consideration about your certain offering as much as what it can do for them.
"We discovered early on that our customers were less interested in precious metals and more interested in how gold and silver could help protect and grow their nest egg," remembers Scott Carter, CEO of PM Capital. "Even more than that, they were laser focused on building a balanced portfolio, of which commodities were only a small part."
As a consequence , Carter and team have offered extensive retirement planning resources and training materials, thus giving customers what they actually need. And metals are almost an after-thought, only quantity to around 10 percent of the average investor's asset mix. Still, metals sales have attained multi-millions annually.
No matter what you sell, you would likely sell more by easily focusing on what you offer rather than the product or service itself.