11 Call to Action Tips to Increase Clicks and Leads

11 Call to Action Tips to Boost Clicks and Leads

Use these proven hacks  to improve the return on your marketing investments.

If you want consumers  to take action after they see your online ad, email message, website, landing page, Facebook post, sales page, product page and so on, then you need to add a call to action (CTA). The most important part, that call to action needs to be influential   or no one will be stimulated  to do what you’re telling them to do.

Three key things that every call to action must motivate users to do :

  1. A call to action should lead  customers to act now, not  later on.
  2. A call to action shouldn’t suggest action. It should lead to action.
  3. A call to action should make it effortless  for people to follow your  directions to act.

According to those three key things your calls to action must do, you should understand your audience’s mind. Realize why they should take action, what their next directions should be and how to follow those directions. You can do this through interesting  copy and a precisely crafted call to action message.

As you develop your online marketing materials, it’s probable each one will contain a call to action button or link. There are many aspects s that influence  the click rate and conversion rate for every piece, and the call to action button or link is one of the most important. Keep the following  tips  in mind. They can turn useless calls to action into click and leads.

  1. Message

The words you write  in your call to action message should induce thoughts of a advantage  that costumers will get when they take instant  action. Don’t use common text such as “Learn More”, “Download” or “Submit” in a call to action button. Alternatively , the call to action should evoke a benefit.

For example, if you’re giving a free ebook that guides   people how to boost sales for their businesses, use that advantage  in your call to action (e.g., Get My Free Ebook Now). Another alternative  is to think of the issue  the ebook can solve for your audience, and include  it in the call to action (e.g., I Want to Grow Sales).

  1. Point of view

Calls to action should be written in the first person, which is usually more productive  than the second person. “Get My Free Ebook” should lead  more clicks and conversions than “Get Your Free Ebook”.

  1. Verbs and adverbs

Your calls to action should demand  a sense of  necessity using effective verbs and strategically included  adverbs.

For example, if you’re advertising a special offer that runs out  soon, it’s easy to develop  a sense of necessity  by adding the expiration date to your call to action.In the case , there is no expiration date for your offer  , simply including the adverb “now” along with a imperative verb to create the subconscious approach that people need to act instantly . It induces  the fear of missing out and can increase clicks and conversions extremely.

  1. Length

For a call to action button or link online, your copy should be short and concise. Try to keep your call to action to five words or fewer  except that you have a good reason to write more words. For example, if you’re proposing  a special price or a sale, it might be imporant to extend your call to action.

Imagine you’re selling an ebook instead of  offering it for free, and it’s 50% off the regular price. Your call to action could increase the  conversions if it says “Get 50% Off My Ebook Now” than it would if it openly says “Get My Ebook”.


  1. Priority

When you create a landing page, email marketing message, or any other online marketing piece that gives you a lot of space to work with, it’s possible that you’ll want to include other links on the page. It’s  important for your call to action button to be the only link on the page, but if you must add others, make sure your call to action button is the highest concern.

This doesn’t attribute  to its position on the page. It attributes  to perceptivility. The most important link and button on the page should be the call to action.As a result , it should be effortless to see and get to from anywhere on the page.

  1. Position

The position of your call to action button or link is guided by the user experience.For that reason , the call to action should always pop up above the fold on long web pages (i.e., the area distinguishable on screen without scrolling).

  1. Color

Always select a contrasting color for your call to action button so it can be seen from everything else on the page. Bright, shiny colors work well and make sure the text on the button is a color that is different from the background color of the button.

 People have   subconscious responses  to colors, which you can influence  to make sure your calls to action don’t go ignored.

  1. Size

The size of your call to action button is comparative to the marketing piece. A small display ad will apparently have a much smaller call to action button than a full landing page or sales page. That means you have to select  the call to action size according  on the design space.

Your call to action should be very distinguishable and uncomplicated   to read from a distance. As anticipated,, distance adjusts  if someone is using a smartphone to see your call to action versus a large desktop monitor. Your call to action button size should responsively change  for the device or you should build  multiple versions to ensure it’s  easy to read across different devices.

  1. Format

During the whole of this article, you’ve seen both call to action “button” and “link” used. The format of your online call to action (i.e., a clickable button or link) might vary depending on your marketing material , but buttons usually lead  higher click and conversion rates.

The reason buttons commonly perform better than links hasn’t been proven through research yet, but probable reasons are perceptibility  and subconscious reaction. In uncomplicated  terms, it’s easier to see a big, shiny button, and that button is likely  more memorable and more powerful than text alone.

  1. Test and try again

It’s important   that you test your calls to action to improve  your click and conversion outcomes. Test colors, messages, position, quantity, format, size, and length. Analyze your results, and use the most productive  designs.

With that said, it’s essential  to understand what works in one marketing piece might not work in another. One thing you can rely on with calls to action is that testing is never done if you’re really dedicated  to improving  your results and the return on your marketing investments.

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